From Scrolling to Storytelling: Confessions of a marketer

June 25, 2024 Team Beyond words

We've all been there: mindlessly scrolling through Facebook, intending to check a message, only to find ourselves sucked into a funny video vortex. Here's the thing: we, as marketers, see all of that scrolling. We track every interaction, comment, and yes, even the like on that squirrel stealing a burrito video (because let's be honest, who can resist?). This data obsession fuels our secret weapon: captivating Facebook video ads.

Short Videos Rule the Feed

Attention spans are short these days, and Facebook video marketing thrives on that. We deliver bite-sized content that grabs attention in just 15 seconds and leaves viewers wanting more. Think of the engaging Grammarly or Canva ads you've seen – they perfectly illustrate the power of short-form video storytelling.

Videos = Brand Engagement

For us marketers, video ads are gold. Viewership skyrockets compared to static posts. Videos pull viewers in, using humor or intrigue to drive users to learn more about a brand or product. Take, for example, the Dove campaign featuring real women. They used video advertising to connect with customers on a deeper level.

A Storytelling Tool

A well-crafted video ad showcases a brand's personality in a way that static posts simply can't. This establishes a genuine connection with the audience, leaving a lasting impression that leads to increased brand awareness and sales. Take the Coca-Cola "spills" campaign - A perfect example of how video ads can tell a story.

The Live Stream Advantage & Interactive Future

Imagine a behind-the-scenes look at a new product launch or hosting an interactive Q&A session. Facebook Live streams foster connections, build trust, and strengthen relationships with the audience. Facebook video marketing is a dynamic and constantly evolving field. The future holds integrating seamless video content personalized to viewers' interests, directly into their feeds, with interactive elements like polls and quizzes. This helps us collect valuable data to refine targeting and create even more effective content.

Ditch the Static!

Facebook video ads are the confetti in a dull feed. They grab attention, tell stories, and get the audience clicking – all in under 15 seconds. Don't be afraid to experiment with different formats, be it a product demonstration or a customer testimonial. Videos empower us to turn scrollers into brand advocates. So, are you ready to dive in and leverage the power of video marketing?